FAQs

Why should I care?

Over 15 years ago, a team of data scientists reverse-engineered the operational availability of avionics systems to solve a multi-billion-dollar problem for the aviation industry. Today, our team of fine artists with data science background have applied that same mental model, rooted in human psychology, to solve one of the most challenging art sales problems.

We spent two years and significant resources analyzing how and why people and the internet organically recommend a specific artist and their work. The results showed that psychographics, specifically, beliefs, values, and interests drive over 80% of art sales.

People and the internet love to recommend artwork to art buyers who share similar psychographics. This means, through their posted content, events and partnerships, an artist can make people and the internet recommend their work, organically.

What is psychographic art sales?

It is a new art sales system that uncovers the beliefs, values and interests inspiring the artist, and then attracts an audience of art buyers who share those same psychographics. We call it a psychographic-driven audience. Every member of that audience is eager to admire, purchase and promote the artist’s work. For a psychographic-driven audience, the artwork is no longer a physical painting, but rather a set of shared beliefs, values and interests that create a profound emotional connection to what the art is and what it stands for.

The human brain and the internet algorithms are wired to make art recommendations based on shared beliefs, values, and interests. Therefore, an artist can capture opportunities, enter partnerships, and post content that influence those recommendations.

Why Does it Work?

People recommend artwork they emotionally connect with. Search engines, AI chat, and social media recommend artwork they clearly understand. Psychographics create that connection and understanding.

By consistently communicating and actioning the beliefs, values, and interests behind your art, your work becomes easier for both people and the internet to recognize, categorize, and recommend to the right audience of art buyers.

What is Rise membership?

Rise membership is your step-by-step implementation of the Psychographic Art Sales system. You learn the Psychographic Art Sales system. You apply it to your own work to discover your psychographics and identify your ideal art buyers. Then, you access social content for your psychographic category, plus events and partnerships outreach themes and templates.

Rise membership provides you with everything you need to grow demand for your art and multiply sales.

Do I need marketing experience?

No. You don't need to study marketing, advertising, or psychology. Our team spent the last two years developing everything you need. Your job is simply to create your art and implement the Psychographic Art Sales system through the provided weekly action items.

Is It Different from Traditional Art Marketing?

Traditional marketing focuses on visibility. Psychographic art sales focuses on connection. Instead of trying to reach more people, we help you reach the right people by aligning your artwork with the beliefs, values, and interests they already share. That creates stronger recommendations, stronger relationships, and stronger demand.

Who is Rise membership for?

Rise membership is designed for fine artists, painters, sculptors, photographers, and other visual artists. Whether you're selling your first artwork or building toward six-figure sales, the system helps artists who want to consistently grow demand for their work and multiply sales.

You’re only one step away from your own artist success story.

You do the art.
We make people and the internet recommend it.

Everything you need to grow demand for your art and multiply sales.

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