1. What is a belief? And why should artists care?

2. Why belief-based artwork generates six-figure sales.

3. Examples of multi-million-dollar belief-based tribes and artwork.

4. How to discover your belief and how it inspires your artwork.

5. How to communicate and share your belief.

6. How to build a belief-based tribe.

7. How to attract your first 100 tribe members.

8. How will your current tribe hire new members?

9. How to do all of this without leaving your art studio.

10. Why some artists prosper while others don’t.

“For example, imagine an artist who believes that zoos should not exist, and that wild animals should be free to live in their natural habitats. When that artist presents their artwork illustrating a baby elephant reuniting in the wild with its mother after being freed from the zoo, the tribe will immediately connect with the artwork.

The tribe will not simply see a portrait of an elephant. However, the tribe – who shares the same belief as the artist – will immediately develop an emotional connection with the painting and will value the artwork based on the belief that it represents and supports.

In this case, the tribe is no longer evaluating a single piece of art, but rather, committed to admire, purchase and collect all the creations of the artist because of the belief inspiring the artwork and what the artist stands for.

The belief-based approach might sound intuitive, but how effective can it be in selling artwork? Spoiler alert, it’s the most effective approach to selling artwork, period.

We’ve witnessed new members of our community, who have recently learned and applied the belief-based approach, achieve six-figure sales in a matter of months. In addition, artists who have truly mastered the belief-based approach have achieved multi-million-dollar sales figures.”

1. A belief. Then a value. Then an action.

2. How to promote your artwork to your tribe members.

3. How to identify tribe members who are ready to buy your artwork.

4. How to price your artwork and grow revenue.

5. How to sell your artwork to your tribe members.

6. How to sell $2,500 of artwork per week and over $100,000 per year.

7. How to attract repeat customers and achieve 3 sales per customer.

8. How to “wow” your customers and organically grow your customer base.

9. How to manage your balance sheet: expenses, revenue, and profit.

10. How to minimize your biggest expense: taxes.

“This is probably one of the most debated subjects within the artists community. However, we’re going to share with you an easy-to-implement and practical approach to pricing your artwork.

Not to state the obvious, but when the artwork is underpriced, you’re leaving money on the table. When the artwork is overpriced, you’re losing potential buyers. Our approach is to find the optimal pricing point between the two extremes. That’s it! Now, let’s find that optimal pricing point.

After running hundreds of pricing experiments and trials, we have established an effective and efficient process to finding out the optimal pricing point for your artwork. The approach is a 4-step process that is straightforward and easy-to-implement, and will enable you to find out the optimal price point to easily sell your artwork.”

1. Understanding branding vs marketing vs advertising.

2. How to create a website that customers love and without any technical skills.

3. How to create social media content that people want to share.

4. How to get over 1,000 views per day of content you share.

5. How to manage your online reputation and artwork ratings.

6. How to send out email campaigns that convert into sales.

7. How to run online ads with 10 times return on ad spend.

8. How to do all of this in less than 4 hours per week.

9. How to double your artwork sales every three months.

10. How to financially prosper doing what you love.

“Shareability is the most powerful effect of social media. When one of your belief-based tribe members shares your published content, their network will be exposed to your content as well.

As more tribe members share your content, the growth of your reach becomes exponential. As a result, the exponential reach will drive phenomenal sales.

The challenge is how to create social media content that your tribe members would be interested and excited to share. While it’s not an exact science, there is a method to the madness.

Over the years, we have observed numerous influencers, analyzed viral contents, and evaluated engagement metrics. We have also run multiple trial and error campaigns to determine the necessary elements to produce contents that people want to share.

We have concluded that there are three fundamental elements to induce content shareability.”